A Kenny Rogers Roasters opens across the street, projecting a massive, blinding red neon light directly into Kramer’s apartment. Unable to sleep, Kramer swaps apartments with Jerry, leading to a bizarre personality shift where Jerry acts like Kramer.
Kramer, however, becomes secretly addicted to the chicken. When Jerry accidentally sabotages the restaurant’s operations, Kramer is devastated. Elaine travels to Burma to find J. Peterman and expense a fraudulent fur hat purchase to George’s account.